Proof overpromises.

OneHash's scheduling product — bookings, routing and workflow automations — squaring up against Calendly-scale incumbents. We rebuilt its content architecture around entities and answer-engine citations, seeded the digital PR that LLMs trust, and made Cal ID a first-cited name in scheduling prompts across ChatGPT, Perplexity and Gemini.

An all-in-one business suite — CRM, ERP, Cal ID scheduling and 150+ integrations — competing on value against enterprise giants. Positioning sharpened around "the affordable stack," lifecycle flows rebuilt end-to-end, and a comparison-content program that intercepts every "alternative to X" search and AI prompt in the category.

An AI operating system for ecommerce — agent "CMO, COO and CFO" roles that run ads, operations and finance for Amazon, Shopify and TikTok Shop sellers. We wrote the category narrative before the market had words for it, built founder-led distribution on X and LinkedIn, and ran a launch sequence that landed tier-1 tech press in week one.

An AI copilot for independent creators — voice-matched messaging, a unified fan CRM and revenue analytics, in a market mainstream ad channels won't touch. We built the growth engine that works there: a distinctive brand voice, creator communities and affiliates, and retention loops that turned trials into daily users.

A UK merchant-services provider — card terminals, ePOS and online payments, including the high-risk accounts banks shy away from. We rebuilt paid acquisition on server-side tracking, redesigned merchant onboarding to lift completion, and ran every claim through a compliance-safe messaging system that still converts.

A mobile-first ordering platform for restaurants, takeaways and pubs — QR table ordering, click-and-collect, EPOS integration and branded apps. Sold to operators who don't read tech blogs, so we built a local-first GTM: geo-targeted outbound, demo videos in an operator's language, and case-study loops where every win recruited the next street.

Cloud-managed digital signage for hospitality — menus, promotions and ads updated across every location in real time. A full brand sprint, a conversion-first website, and a review-platform strategy put MenuVue on the shortlists where hospitality tech actually gets bought.

A New York conversational-AI studio building custom agents that clear a team's routine digital work. We sharpened the story — technology that makes space instead of consuming it — and built the inbound engine: authority content, lifecycle nurture and a site that turns curiosity into booked calls.

Edtech at population scale. Programmatic SEO architecture across tens of thousands of exam pages, a publishing operation tuned for freshness signals, and monetization that survived four core algorithm updates.

A portfolio of online calculators and converters — retirement planners, unit conversions, budgeting tools — monetized through traffic at scale. We engineered the programmatic SEO architecture: thousands of tool pages, structured data, internal linking and the freshness signals that keep them ranking.